OC Homes http://ochomes.freedomblogging.com Real Estate News Direct Thu, 05 Nov 2009 20:37:54 +0000 http://wordpress.org/?v=2.7 en-us hourly 1 Cheryl Coleman Expands to Seal Beach http://ochomes.freedomblogging.com/2009/11/05/cheryl-coleman-2/1265/ http://ochomes.freedomblogging.com/2009/11/05/cheryl-coleman-2/1265/#comments Thu, 05 Nov 2009 20:36:50 +0000 gclark http://ochomes.freedomblogging.com/?p=1265 cheryl colemanStar Real Estate’s Cheryl Coleman believes in supporting and selling her local area. As a Top Producer at Star, she has sold a lot of Huntington Beach real estate and the local surrounding areas. “When I sell my client’s listings, I am also making sure that my own property value is maximized. My livelihood is made in the coastal region and it only makes sense to make sure I support the local businesses and economy.” Coleman, whose husband, Tommy, is a local fixture, is including the Sunset Beach community under her umbrella of care. She can be found at Star’s Sunset Beach office often, ready to serve her local community. “I love the community of Sunset Beach, and all the people who live here.  It’s the old-fashioned kind of place where people can drop by to visit with me, as well as conduct business. People seem to like my newsletter, which keeps my clients updated about the current market, as well as featuring local artwork, and promoting local businesses. It’s a privilege to market this special area. I am excited about a new listing I am marketing in Sunset Beach, and have a campaign planned to get it sold quickly at an optimum price,” says this local enthusiast.

Her marketing plan is exceptional. Her properties stand apart from the other listings in today’s market. Coleman delivers exposure to other Realtors with active Buyers, utilizing a wide database of 4,700, made up of former clients, local Real Estate Agents and prospective customers, as well as extensive global exposure on the internet. Coleman explains. “I sell your home everywhere. I spend the money needed to get a listing noticed.” When a client lists with Cheryl, she pays for additional coverage on many real estate websites to make sure that home has maximum impact on the market. She also utilizes Proquest Technologies, which captures Buyer inquiries on an 800 number, so that she can immediately respond to their questions. She uses HomeFeedBack.com, which contacts agents showing her properties to get their feedback from active prospective buyers. You’ll see her listings at the local carwash, on a paid ad board, on 2 bus benches, and in extensive e-mail campaigns. Coleman says, “I do what it takes to get the property sold.”

Coleman is part of a large group of friends and colleagues who work together to help and promote each other’s businesses. She says, “I am thankful that as I get to know more and more people and befriend them, we all end up helping each other succeed. I cooperate with others in the belief that we are not in competition, but a bunch of very hardworking people working together to get the job done.” She and her associates have thrived on this philosophy.

With extensive knowledge of the Beach Cities such as Huntington Beach, Huntington Harbor, Sunset Beach, Surfside, Long Beach and Newport Beach and the surrounding areas including Westminster, Cypress, Irvine and Garden Grove, Coleman works extensively to help buyers and sellers meet their real estate goals. To find out more about what Cheryl can do for you, visit her website at www.CherylSellsOC.com. Feel free to call Cheryl Coleman at 714-717-1728.

Star Real Estate is one of Orange County’s leading independently owned real estate companies. It encompasses a network of over 300 experienced realtors and 5 neighborhood offices. Star Real Estate divisions and entities include: Terra Mortgage; Advantage One Escrow; Star Investment Group; Star Business Brokers; The Leading Real Estate Companies of the World (Relocation).

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Seven Gables Real Estate Retains a Market Share Margin Nearly Double that of its Closest Competitor for Properties in North Tustin Priced $750,000 & Above http://ochomes.freedomblogging.com/2009/11/04/seven-gables-real-estate-retains-a-market-share-margin-nearly-double-that-of-its-closest-competitor-for-properties-in-north-tustin-priced-750000-above/1241/ http://ochomes.freedomblogging.com/2009/11/04/seven-gables-real-estate-retains-a-market-share-margin-nearly-double-that-of-its-closest-competitor-for-properties-in-north-tustin-priced-750000-above/1241/#comments Wed, 04 Nov 2009 21:51:37 +0000 mcole http://ochomes.freedomblogging.com/?p=1241 tustin-photo-with-logo-smAccording to a recent TrendGraphix report for the time period of October 2008 to October 2009, Seven Gables Real Estate retains a nearly 30% market share in the community of North Tustin for homes priced at $750,000 and above. Based on data supplied by the SoCal MLS, the figures reflect Seven Gables’ long-standing position of strength in the communities it serves and currently equates to double or nearly double that of its closest competitor. The ranking is also inclusive of, yet not limited to the firm being #1 for Total Sales in Units, Percentage of Total Units Sold, Total Sales in Dollar Volume and the Percentage of Listing Units Sold for the past 12 months.  

Particularly noteworthy is the fact that in the category of Total Sales in Units, Seven Gables has respectively outsold its competition by a margin of 2:1, 4:1 and nearly 5:1.  According to President and Chief Operating Officer, Michael Hickman, this accomplishment is in large part attributed to the tireless efforts of a team of professionals that have been inspired to persevere despite the challenges presented by the market’s current climate.

“I have strategized with agents that have written up to 10 offers for clients and others that have listed and sold non-distressed properties in record time. There is simply no way to predict the outcome of each day, each week or each month, as no two are exactly the same,” Hickman says.

“Yet despite the fact that every day presents itself with a different scenario and the market remains as unpredictable as it is exciting, our committed agents and loyal clients have persevered ,” he continues.

Three decades ago, Seven Gables’ founders aspired to be different than other brokerages. They set out to create something that offered more than any service or sales business they employed and to offer the community an elite class of experienced professionals that ranked among the industry’s finest in the area.

To achieve this goal and deliver on the promise they made to their customers and to themselves, they chose to remain steadfastly focused on the prominent niche markets they know and specialize in, rather than attempt to be all knowing about the market.

“As a boutique company deeply rooted in the community, we understand that the success we’ve enjoyed is carefully cultivated and preserved by the unequivocal standard of professional excellence among our agent population. We prefer to be smaller and finer rather than larger and unable to keep to the promises we make or control the quality of our service. As such, we faithfully resist recruiting from the mass entrance of new agents into the marketplace,” Hickman adds.

To find out more about how the representatives at Seven Gables Real Estate can uniquely serve you & all your real estate needs, please call 800.955.7356 or email us at: clientservices@sevengables.com.

new-sg-logo-2009-sm

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Real Estate Trends Are Local http://ochomes.freedomblogging.com/2009/11/03/rule-5/1233/ http://ochomes.freedomblogging.com/2009/11/03/rule-5/1233/#comments Tue, 03 Nov 2009 13:00:31 +0000 gclark http://ochomes.freedomblogging.com/?p=1233 Real Estate Trends Are Local; Defining Rule #5 of “The NEW Rules of Real Estate”, brought to you by First Team® Real Estate

National pricing comparisons are valuable in the purchase of most things, but not in real estate. “It is crucial to recognize that real estate is a very local business. Markets vary from region to region and neighborhood to neighborhood,” said Cameron Merage, founder of First Team Real Estate. “A home in Brea may have a whole different level of dynamics with regard to value in the next 12 months than an equally priced home in Laguna Beach.”

Acknowledgement of that reality inspired First Team to create the unique and highly sophisticated Market Trends TM, a research, data, and proprietary analysis system. Use of Market Trends SM to pinpoint accurately a neighborhood’s pricing statistics and homes sales trends is the essence of Rule # 5 of the company’s revolutionary “The NEW Rules of Real Estate, a list of guidelines designed to get the most out of today’s challenging market.

As a pricing tool, Market TrendsSM is invaluable for providing extremely localized data that, in turn, help to measure local trends and determine the right property pricing and trends to help buyers and sellers. It allows for comparisons that help First Team customers position themselves to leverage the market to their best advantage. Insight provided by Market Trends also puts First Team agents in the optimum position for negotiating the best deals on behalf of their buyer and / or seller clients.

Market TrendsSM is one of many innovative proprietary tools created, developed, and used exclusively at First Team, the largest independent privately held real estate firm in Southern California. For more than 32 years, the company has continued to grow and prosper because of its constant strategy of anticipating coming needs and challenges and having solutions ready for when they occur, leaving the competition behind.

“We cannot predict the future, but we do have a lot more knowledge, statistics, and data than most competitors which use to help home buyers and sellers maximize their opportunities,” Merage said. “Real estate is a very complex business, and that complexity cannot be underestimated.”

For more information on “The NEW Rules of Real Estate” please visit firstteam.com.

About the Company

Founded by President and CEO Cameron Merage with five agents in one office in 1976, First Team® Real Estate and its Family of Companies including Hallmark Escrow, Coast Cities Escrow and Western Resources Title, have grown to over 2,000 agents and employees across 56 locations. The company has responded to changing markets for more than 33 years with innovative programs and targeted marketing enabling the company to sell more homes in Orange County in the last ten years than any other brokerage, according to Real Data Strategies, Inc.  First Team Real Estate, based in Orange County, is the # 1 independent real estate company in Southern California according to the 2008 RIS Media Power Broker Report and has sold more homes over $1 million dollars in Orange County, CA according to 2009 TRENDGRAPHIX, Inc. report for Orange County, CA, all residential property types $1 million and above.

First Team wins market share in any economic climate through innovation and proprietary marketing tools such as “The NEW Rules of Real Estate, HOT BUYS® and Market Trends and successfully targets the luxury market with First Team Estates’ “Live Beautifully®” campaign. First Team has relationships with many top real estate sites. The company’s “First in our Hearts” Foundation is well known for its generosity to the Southern California community. First Team and the Merage family is proud and honored to support Habitat for Humanity of Orange County, allowing families to realize the dream of home ownership and to experience hope.

MEDIA CONTACT:

WeedaLutfi@firstteam.com

OndarTarlow@firstteam.com

First Team Real Estate Public Relations, +1-714-557-0771

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Ede Costa Breaks the Records http://ochomes.freedomblogging.com/2009/11/02/ede-costa/1225/ http://ochomes.freedomblogging.com/2009/11/02/ede-costa/1225/#comments Mon, 02 Nov 2009 17:10:34 +0000 gclark http://ochomes.freedomblogging.com/?p=1225 ede costa orange county real estateSold signs have been popping up in increasing numbers throughout Yorba Linda, as Ede Costa of Prudential California Realty continues to top the sales charts with record breaking numbers. According to MLS statistics, Ede produced an incredible combined volume of $9,120,000 for opening and closings for September alone. In October, Ede closed 4-million dollar plus estates. These sales have kept her among the top ranking real estate agents in the area. Ede Costa has sold and closed escrow on more million dollar plus homes in Yorba Linda in the last 12 months than any other agent.  Her volume of million dollar plus homes sold in the last 12 months amounts to an astounding $24,074,000 in sales volume.  She is continuing at a very fast pace with almost $5 million dollars in sales for October. Ede’s recent numbers are a reflection of her lasting success in the real estate business.  The 14-and-a-half-year veteran of the local industry has garnered multi-annual awards consistently for her multimillion dollar production. One of Ede’s secret weapons to success is her expert home staging abilities, in addition to her offline and online marketing presence. She has utilized background in design on all her listings, which has assisted her in achieving fast sales, at some of the top prices, and throughout some of the most prestigious neighborhoods including Hillcrest in Orange, Copa de Oro in Anaheim Hills, Bryant Ranch Estates in Yorba Linda, and Mt. San Antonio in Yorba Linda.  Ede has a true passion for helping her clients fulfill their real estate needs. She takes pride in her ability to “think outside of the box” and to truly understand the specific needs of the buyers and sellers she represents. To learn more about Ede Costa, please contact her at (714)932-5307 or visit www.edecostahomes.com and www.edesestates.com.

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Star Real Estate Welcomes Hovnan Jonah Alexanian http://ochomes.freedomblogging.com/2009/11/01/star-real-estate-welcomes-hovnan-jonah-alexanian/1213/ http://ochomes.freedomblogging.com/2009/11/01/star-real-estate-welcomes-hovnan-jonah-alexanian/1213/#comments Sun, 01 Nov 2009 13:00:50 +0000 gclark http://ochomes.freedomblogging.com/?p=1213 Hovnan Jonah AlexanianStar Real Estate at Seacliff welcomes Hovnan “Jonah” Alexanian, a multi-faceted Realtor who gives his clients the options they need to make excellent real estate decisions.

A skilled analyst, Alexanian makes use of the latest technology to provide his clients with a plan of action. “As a Director and Manager of Application Development for major companies such as Walt Disney Studios, Career Path and Warner Brothers Entertainment, I have a proven track record working with people, listening carefully to their concerns, and creating solutions to their unique dilemmas. I believe in constant communication, keeping everyone updated and informed, so that good decisions can be made, based on the latest knowledge. In this very volatile market, it’s vital to maintain a constant data-flow.” He takes all the information available, considers market trends, economic forecasts, and property information and analyzes the data, explaining the process to his clients every step of the way.

A father of five children, Alexanian is also passionate about the conservation of resources. “There is so much we can do to be energy-efficient and friendlier to our environment. It does not have to be big things or big changes to one’s lifestyle that make a difference. Even the little changes can add up, enriching our own lives and that of the eco-system. I share information with those I know.” Alexanian spreads the word to a wider audience using his SegWay. “I am able to get around further and visit more people to share information.”

One of the bigger projects Alexanian is promoting is solar energy. He is in partnership with HelioPower, to bring solar power to Orange County. “Once installed, this system pays for itself with the energy savings, and uses renewable resources for power. It makes sense for homeowners to investigate the advantages of solar power.” Alexanian donates the entire referral fee from each installation in the partnership to charity. “It is a win-win situation for all: the home is improved and each charity chosen gets an extra donation. One of the charities chosen is a local Huntington Beach effort, Project Self-Sufficiency, which helps single parents get the education and support they need to eventually support themselves and their children.”

An avid seaman, Alexanian has moored his yacht in Huntington Harbour for many years.  “I love to ’sell’ the amenities of a coastal lifestyle” he says, “having greatly enjoyed the benefits of Huntington Beach. I want to make lives better, by helping clients with their real estate needs. I help them improve their properties and lives with eco-friendly suggestions, and I have NAR’s Green Designation accreditation.”

Before making your next real estate decision, call Hovnan Jonah Alexanian at 714-707-0788 or e-mail him at jonah@stardusthomes.com. Check out his web-site at http://www.stardusthomes.com/

Star Real Estate is one of Orange County’s leading independently owned real estate companies. It encompasses a network of over 300 experienced realtors and 6 neighborhood offices. Star Real Estate divisions and entities include: Terra Mortgage; Advantage One Escrow; Star Investment Group; Star Business Brokers; The Leading Real Estate Companies of the World (Relocation).

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Ron Grunzweig Joins Star/Harbour Homes http://ochomes.freedomblogging.com/2009/10/22/ron-grunzweig/1197/ http://ochomes.freedomblogging.com/2009/10/22/ron-grunzweig/1197/#comments Thu, 22 Oct 2009 23:25:39 +0000 gclark http://ochomes.freedomblogging.com/?p=1197 starre_ron_grunzweig_rev1Star Real Estate/Harbour Homes welcomes Ron Grunzweig to its growing organization. Grunzweig, a real estate broker since the 1970s, was impressed with the professionalism of his new office, the knowledge of his co-workers and the support of an experienced manager, Dean Zitko. “I am very happy with the choice I made. Star has all the resources available to support a busy Realtor, as well as a welcoming atmosphere that helps productivity.”

With a background as manufacturer’s technical representative and trainer in the consumer electronics industry, Ron is no stranger to finding answers and getting results. “I see myself as a counselor and a problem solver, rather than a salesman. I give my clients options to make the best decisions for their situation. When my clients need answers, I either have them, or know where to get them. Every effort is made to facilitate the transaction and reduce stress for my clients.”

An appraiser since 2005, Grunzweig’s combined knowledge and experience help his sellers realistically price their homes and help his buyers assess the true value of properties, enabling his clients to negotiate strongly and achieve their real estate goals. This provides an added dimension to his real estate services.

A man of many interests, Grunzweig has traveled widely around the country and many parts of Europe. His latest trip was to Holland to visit friends. “I enjoyed my experience there. I love seeing the sights and experiencing the culture.” He also finds time to participate in various community groups and organizations. “My relationship with service organizations is rewarding. Serving on the board of The Youth Center, my membership in the Rotary Club, Toastmasters, and several Chambers of Commerce in the local area is a positive experience. It keeps me involved in the communities I serve.”

Ron also has an interest in vintage cars, and is currently restoring a 1975 Triumph TR6. “It is an extension of what I do in real estate - doing the research, finding the right part, and putting things together. I enjoy the problem solving and solution process while figuring out how to make things happen..”

Grunzweig is focused on customer service and serving his clients’ interests. He specializes in the Los Alamitos, Cypress, Long Beach and Huntington Harbour areas, but will go wherever needed to serve his clients. Before making any real estate decisions, call Ron Grunzweig at 562-338-3340 or e-mail him at rgrunzweig@aol.com

Star Real Estate is one of Orange County’s leading independently owned real estate companies. It encompasses a network of over 300 experienced realtors and 6 neighborhood offices. Star Real Estate divisions and entities include: Terra Mortgage; Advantage One Escrow; Star Investment Group; Star Business Brokers; The Leading Real Estate Companies of the World (Relocation).

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Sara Samhat Joins Star Real Estate/Harbour Homes http://ochomes.freedomblogging.com/2009/10/13/sara-samhat/1189/ http://ochomes.freedomblogging.com/2009/10/13/sara-samhat/1189/#comments Tue, 13 Oct 2009 21:48:16 +0000 gclark http://ochomes.freedomblogging.com/?p=1189 Sara SamhatWhen it comes to sales, Sara Samhat is a natural. This personable Realtor started as a securities representative with New England Financial, a division of Metlife, helping individuals and small businesses achieve their financial goals utilizing a varied toolbox of insurance, mutual fund and annuity products. As a financial advisor, Samhat added to her knowledge of mortgage products, and eventually provided them to her client base full-time. Achieving her real estate license in 2001, Samhat became the complete financial counselor to her clients by also helping them with their real estate options. “My goal is to be a life-long financial counselor, meeting the evolving needs of my clients as they progress and grow. I have grown in experience and knowledge, servicing my client’s growing portfolios. They have given me more trust and responsibility as the years have progressed.”

A skilled analyst as well, Samhat investigates and keeps her clients informed of the constantly changing market. Growing up in Irvine, Samhat is very familiar with Irvine real estate and amenities. Since moving to Huntington Beach, she can also “sell” the advantages of a coastal lifestyle. “You’ll often find me and my English Mastiff, Zoe, at the Dog Beach in Huntington Beach,” she says. Because many of Samhat’s real estate clients are through referrals and from her previous financial counseling, Sara serves all of Southern California in real estate. “I go wherever my client needs me to be, whether it’s in Riverside, Corona, L.A., Ventura. My clients have wide-based interests and need me to be there for them.”

Samhat’s growing knowledge of short sales has served her well. “Because of the current financial climate, more and more of my clients need help renegotiating with their bank, or advice on how to proceed in adversity. I am there for my clients in bad times as well as the good times and do my utmost to ease their stress and confusion. We sit down together, go over all options, and devise a plan of action. Whatever is decided, my clients trust me to see them through the entire process.”

Happy to join Star Real Estate, Samhat says, “I joined Star because they had a resources and training necessary to a productive Realtor, but still have a friendly, relaxed atmosphere and fellow associates that are helpful and welcoming.”

Just back from England as maid of honor for a friend, Samhat loves to travel. “Meeting new people and enjoying new cultures is just an extension of what I do in sales. I love people and it shows.”

For complete counseling for your whole portfolio, call Sara Samhat at 949-933-4501. E-mail her at sarasamhat@sbcglobal.net.

Star Real Estate is one of Orange County’s leading independently owned real estate companies. It encompasses a network of over 300 experienced realtors and 6 neighborhood offices. Star Real Estate divisions and entities include: Terra Mortgage; Advantage One Escrow; Star Investment Group; Star Business Brokers; The Leading Real Estate Companies of the World (Relocation).

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Go Mobile with Prudential’s App http://ochomes.freedomblogging.com/2009/10/12/go-mobile-with-prudential%e2%80%99s-app/1183/ http://ochomes.freedomblogging.com/2009/10/12/go-mobile-with-prudential%e2%80%99s-app/1183/#comments Mon, 12 Oct 2009 21:27:44 +0000 gclark http://ochomes.freedomblogging.com/?p=1183 prudential mobile appiTunes has just released a new free mobile app with Prudential California Realty to simplify the search for real estate. Over the past few years, the Web has revolutionized home shopping, with currently 86% of home buyers beginning their search online. This search is rapidly transitioning to Internet-capable phones, through which home searches can occur at anytime and anywhere.

By going mobile, Prudential California Realty is able to provide another great tool for sellers to showcase their property while offering potential buyers with a detailed look at a listing from any location. This valuable and efficient tool is truly real estate on the go, placing the homes consumers want to see at their fingertips, exactly when they want to see them. Once the consumer has found a property they are interested in through the mobile search, they can be connected to a licensed Prudential agent for more information or to set up a showing.

In addition to providing a detailed look at listings from any location, this exciting application allows consumers to stay connected to local real estate trends. By simply clicking “More,” home buyers are linked to Prudential’s Facebook, Twitter and other social media outlets. A link to Prudential’s YouTube channel provides convenient access virtual tours of listings.

Prudential California Realty’s mobile application is available through iTunes for free today. To download, please click on the “Go Mobile” link on www.PrudentialCaliforniaRealty.com or search for the application on iTunes.

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A Star in the Center of Crescent Bay – Laguna Beach Real Estate For Sale http://ochomes.freedomblogging.com/2009/10/09/a-star-in-the-center-of-crescent-bay-%e2%80%93-laguna-beach-real-estate-for-sale/1145/ http://ochomes.freedomblogging.com/2009/10/09/a-star-in-the-center-of-crescent-bay-%e2%80%93-laguna-beach-real-estate-for-sale/1145/#comments Sat, 10 Oct 2009 00:08:14 +0000 mcole http://ochomes.freedomblogging.com/?p=1145 view-1sm

It all begins on this stretch of sand, embraced by terraced bluffs, tide pools and Seal & Bird Rocks just offshore. Private steps gently meander down to the beach for easy direct access to the cove. Crescent Bay offers some of the best diving and swimming anywhere in Southern California. Across the channel, the full length of Catalina Island beckons. During the migration season, hale sightings are commonplace. Located in a serene neighborhood with plenty of parking and wide streets. This exclusive oceanfront enclave lies out of sight from the masses and away from the hustle and bustle of Pacific Coast Highway. Yet with all its secluded feel, this coveted North Laguna Beach location is within easy reach of so much. A quick jaunt away are Crystal Cove State Park with miles of hiking and biking trails, Corona del Mar and The Promenade to the north, the galleries and fine dining of the Laguna village to the south (serviced by a free trolley in summer), and of course freeway access within minutes. Few places on the California Riviera give you this combination of peace and beauty, with the convenience of proximity to the best of Orange County.

living-room-3sm1225 Cliff Drive will leave your soul shaken and your heart waiting to return. With an exterior reminiscent of an east coast traditional home, yet with tropical flair, you will be transported to another time and place-of summer breezes and children building sand castles on the beach. Recently remodeled, this home offers the styling of an era gone by, but with all the modern amenities. A two car garage, plus two off street parking spaces, make access a breeze for visitors. Once through the front gate, patios of flagstone, hardwood decks and native California and tropical plantings give you a true yard experience rarely found on the beach. Inside, the connection to the sea is ever-present, seen through floor-to-ceiling glass from virtually every room. Traditional, crisp styling and detail, and the use of exotic hardwood floors, retractable awnings, and crown moldings create a tropical island feel. An expansive living and dining room is warmed by a graceful fireplace. The gourmet kitchen is fitted with all stainless steel appliances: Wolf 6 burner stove, separate freezer, and refrigerator from Sub Zero. Four generous bedrooms with en-suite baths provide plenty of room for family and guests. The master bedroom opens to a balcony with unsurpassed views. A game/media room with full bath, storage area and outdoor shower are adjacent to the beachside terrace and lawn-the ultimate in convenience for those frequent beach days.

frontCall Keith Randle of Caldwell Banker Previews at 949-689-8880 to schedule an appointment.

 

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Staging Homes for Success Sale http://ochomes.freedomblogging.com/2009/10/09/staging-homes-for-success-sale/1139/ http://ochomes.freedomblogging.com/2009/10/09/staging-homes-for-success-sale/1139/#comments Fri, 09 Oct 2009 23:33:06 +0000 gclark http://ochomes.freedomblogging.com/?p=1139 Vital for The NEW Rules of Real Estate®

First impressions are rarely more valuable than those formed by homebuyers in search of a new home. When the impression is a good one due to attractive staging and presentation, the home can sell up to 50 percent faster and for as much as 6.9 percent more money than if it had remained un-staged, based on a survey by an Accredited Staging Professional (ASPTM).

This informative statistic is the inspiration for Rule # 4 in First Team® Real Estate’s innovative NEW Rules of Real Estate®, which dictates that in today’s market, you must give high priority to “putting your home on stage.” First Team agents are specifically trained to evaluate a home and offer suggestions to display it to its best advantage using staging techniques that homebuilders use in model homes.

Rule #4 focuses on paying attention to the details that make a big difference; staging may make the real estate transaction more successful by generating more offers. The NEW Rules is designed as a smart guide to getting the best out of today’s rapidly changing and challenging real estate market.

First Team Real Estate, Southern California’s largest independent privately held real estate firm, has sold more homes in Orange County in the past decade than any other brokerage because it responds rapidly and with bright innovation to the ever-evolving real estate market, according to its founder Cameron Merage.

The NEW Rules strategy is one more in a long line of creative, successful strategies that Merage says “drive value” for the customers and attract the most talented real estate agents in the region.

“We have a 32-year history of growing in down markets,” said Merage, who began the company in 1975 out of a small office in Huntington Beach. “We’ve accomplished this because we recognize that market dynamics require that we constantly develop new, better, and more refined approaches to solving client problems.”

For more information on the NEW Rules of Real Estate® please visit www.firstteam.com.

MEDIA CONTACT:

WeedaLutfi@firstteam.com

OndarTarlow@firstteam.com

First Team Real Estate Public Relations, +1-714-557-0771

About the Company

Founded by President and CEO Cameron Merage with five agents in one office in 1976,

First Team® Real Estate and its Family of Companies including Hallmark Escrow, Coast Cities Escrow and Western Resources Title, have grown to over 2,000 agents and employees across 56 locations. The company has responded to changing markets for more than 33 years with innovative programs and targeted marketing enabling the company to sell more homes in Orange County in the last ten years than any other brokerage, according to Real Data Strategies, Inc.  First Team Real Estate, based in Orange County, is the # 1 independent real estate company in Southern California according to the 2008 RIS Media Power Broker Report and has sold more homes over $1 million dollars in Orange County, CA according to 2009 TRENDGRAPHIX, Inc. report for Orange County, CA, all residential property types $1 million and above.

First Team wins market share in any economic climate through innovation and proprietary marketing tools such as “The NEW Rules of Real Estate, HOT BUYS® and Market Trends and successfully targets the luxury market with First Team Estates’ “Live Beautifully®” campaign. First Team has relationships with many top websites. The company’s “First in our Hearts” Foundation is well known for its generosity to the Southern California community. First Team and the Merage family is proud and honored to support Habitat for Humanity of Orange County, allowing families to realize the dream of home ownership and to experience hope.

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